Giving corporate gifts is a reliable and reputed way of both establishing your business and building good relationships with your clients. Therefore, it is important that you spend adequate time and effort to get the perfect gift. Although it is a great way of growing your business, giving bad gifts can have the direct opposite effect. Doing so will actually jeopardise your business. Choosing the perfect gift to give really depends on the nature of your business and the type of clients that you have. There are many choices available when it comes to company gifts, so here are some pointers to take note of when getting your next round of gifts. For great corporate gifts in Singapore, check out our sponsors at Gift Market.
The right occasion – Gifts are meant to be given out during special occasions. You don’t to be giving out gifts on a random date or time. It should have a special meaning to make the gifts effective. Your clients should feel good upon receiving the gift and it should be a goodwill gesture on your part. It would be a good idea to limit your gift giving to only special occasions. Some good dates would be product launches, holidays and conferences. Be creative with your dates!
Keeping things organised – You should always keep a list of who are your important clients so you will know who to give out the gifts to. You would not want to give out all your gifts and realise that you have forgotten someone in the list. This is great because of the word of mouth that your gifts create. You would not want a important client to receive word that you missed them out. Everyone should receive a unique gift to make corporate gifts effective.
Maintaining variety in your gifts – It’s always a goof idea to find out what kind of gifts are related to your business. Your clients would appreciate if you take the time to shortlist some useful yet relevant gifts to your industry. Let me give you an example, suppose you run a IT company, giving custom USBs might be a great gift to give away.
Customisation of gifts – Although it is generally a good idea to have the ability to customise the gifts, it is also good to be mindful to of what kind of gift you are giving out. Printing of your logo on promotional items such as pens or mugs might be a good idea, but when you are giving away luxury gifts, giving out a personal card might be more appropriate. You won’t want to be ruining these gifts by printing your company’s logo on the the gift.
So here are the top tips that we have to make your next corporate gift a success. Whatever you decide to give, the biggest tip of today is always plan ahead! Customisation of gifts take time and you should always give yourself some buffer time before your event. It is also good to do it early so you will have the time to brainstorm about the kind of gifts your want to give.